STRATEGIC DESIGNER & RESEARCHER
Navigating
Complexity
I work across research, strategy and design to make sense of complexity and turn insights into clear directions and tangible outcomes.
02 / ACROSS SCALES
Different scales.
Connected perspectives.
My practice has evolved across different scales of design, from products and brands to experiences, services and complex ecosystems.
I connect the bigger picture with the details that bring ideas to life.
03 / SELECTED WORK
Depth of thinking.
STRATEGIC DESIGN • SYSTEMIC DESIGN • PHD RESEARCH
Waterborne Passenger Mobility Ecosystems
Exploring how systemic design and digital innovation can enable smarter, more sustainable and circular waterborne passenger mobility ecosystems.
DESIGN EDUCATION • CO-DESIGN • SYSTEMIC DESIGN
Collaborative Learning Experiences
Designing and facilitating learning experiences that connect human-centred design, collaborative processes and systemic thinking.
EXHIBITION DESIGN • ART DIRECTION • VISUAL COMMUNICATION
Montevergine Abbey
Creating a cohesive visual language across exhibition spaces, communication materials and digital touchpoints.
BRAND STRATEGY • BRAND EXPERIENCE • ART DIRECTION
La Perla di Torino
Translating a new brand positioning into a distinctive visual identity and experience across packaging, communication and physical spaces.
04 / PROFESSIONAL PRACTICE
Breadth of practice.
Over the years, I’ve worked across industries and design disciplines, developing strategies, concepts, experiences and communication systems, while guiding projects from initial vision through to implementation.
Lavazza Flagship Store
CUSTOMER EXPERIENCE • BRAND COMMUNICATION
Ottone
PRODUCT & FURNITURE DESIGN
Oyster Next
BRAND IDENTITY • VISUAL COMMUNICATION
Panettone Day
BRAND EXPERIENCE • RETAIL AND EVENT DESIGN
Crusco’s
BRAND IDENTITY • RETAIL & EXHIBITION DESIGN
Showroom Frantoio Di Perna
RETAIL & INTERIOR DESIGN
05 / HOW I WORK
Connecting perspectives.
Shaping possibilities.
ZOOM IN
⇠⇢
ZOOM OUT
Moving between the bigger picture and the details, without losing sight of either.
THINKING
⇠⇢
MAKING
Moving between reflection and experimentation, connecting strategic thinking with hands-on design.
MAKE SENSE
Understanding contexts, people, and relationships.
GIVE DIRECTION
Connecting perspectives and turning insights into strategies and opportunities.
SHAPE
Translating ideas into meaningful systems, experiences and tangible outcomes.
06 / RESEARCH & KNOWLEDGE
Exploring. Connecting. Sharing.
Design Research
PhD, systemic research, Research-through-Design
Collaborative Research
European research projects, stakeholder engagement, roadmapping
Knowledge Sharing
Publications, conferences, teaching and workshops
07 / ABOUT & CONTACT
Let’s connect perspectives.
I’m a strategic designer and researcher working across disciplines and scales to navigate complexity and shape meaningful change.
I’m always open to new perspectives, meaningful collaborations and opportunities to explore what’s next.