I work at the intersection of strategy, design, and research, using systemic thinking and creative exploration to navigate complexity and uncover new opportunities.
My practice spans brand, product, service, and experience design, with projects ranging from organizational systems, strategic scenarios, and product–service systems to furniture, spatial concepts, and material artifacts. This heterogeneous experience allows me to work across scales and disciplines, bringing a broad vision while maintaining precision, coherence, and attention to detail in each domain. Working across such diverse contexts has taught me to move fluidly between scales, from shaping long-term visions and frameworks to crafting tangible experiences and outcomes, while maintaining clarity, coherence, and attention to detail.
I see design as a way of organizing ideas, relationships, and ecosystems. Whether developing a product, a service, or a narrative, I focus on creating meaningful structures that can adapt over time and generate value for both organizations and the people they serve.
