INTERIMPRESA

A NEW BRAND STRATEGY

This project involved the complete development of a new Brand Identity to clearly express the company’s values, mission, and market positioning. The work began with an in-depth definition of the brand’s essence, value proposition, and desired repositioning, which guided the creation of a coherent visual identity. Logo and tagline proposals were developed to capture the brand’s personality, supported by a rational that explored versatility, color usage, and visual impact. The identity was then translated into coordinated corporate materials, ensuring consistency across all communication touchpoints. To support both internal and external communication, a set of presentation tools was designed, including brochures, templates, and infographic layouts. A comprehensive Brand Identity Manual was produced to preserve coherence over time. Finally, the digital presence was strengthened through a dedicated landing page and a renewed website layout aligned with the new strategic and visual direction.